Privacy Policy
Last Updated: May 27, 2026
1. Introduction
1st Rate Rentals and Real Estate, Inc. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:
- Visit our website
- Submit inquiries or applications
- Use our services as a property owner, tenant, or applicant
2. Information We Collect
A. Information You Provide to Us
We may collect personal information including:
- Name
- Email address
- Phone number
- Mailing address
- Employment and income information
- Rental history and application details
- Identification information (as part of screening)
- Any information submitted through forms, applications, email, phone, or in person
B. Information Collected Automatically
When you visit our website, we may collect:
- IP address
- Browser type and device information
- Pages visited and time spent on site
- Referring websites
- Interaction data
C. Information from Third Parties
We may collect information from:
- Tenant screening providers (credit, background, eviction reports)
- Property management platforms such as AppFolio
- Property owners and landlords
- Marketing or referral sources
3. How We Use Your Information
We use your information to:
- Process rental applications and perform tenant screening
- Manage rental properties on behalf of property owners
- Communicate with tenants, applicants, and property owners
- Schedule consultations and meetings (including via tools like Google Calendar)
- Provide customer support
- Improve website functionality and services
- Comply with legal obligations
4. Property Management & Tenant Screening
As part of our services:
- We collect and process personal information necessary to evaluate rental applications
- We may share applicant information with property owners for leasing decisions
- We use third-party screening providers to obtain credit, background, and rental history reports
This information is used solely for legitimate business purposes related to property management and leasing.
5. Use of Third-Party Services
We use trusted third-party service providers to operate our business, including:
Property Management Software
- AppFolio (for property management, accounting, tenant portals, and communications)
Screening & Verification Services
- Credit and background screening providers
Communication & Scheduling Tools
- Email platforms
- Google services (such as Google Calendar scheduling)
- Showmojo or other automated tenant scheduling services
Website & Analytics Tools
- Hosting providers
- Analytics tools (e.g., Google Analytics, if applicable)
These providers may process personal information on our behalf and are required to handle data securely and only for authorized purposes.
6. Use of Artificial Intelligence (AI)
We may use artificial intelligence ("AI") tools to support our operations, including:
- Responding to inquiries
- Drafting communications
- Analyzing information
- Improving service efficiency
AI tools may be provided by third-party vendors.
We do not use AI to make fully automated decisions that have legal or significant effects (such as tenant approval decisions) without human review.
All use of AI tools is subject to appropriate safeguards and applicable data protection laws.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Analyze website traffic
- Enhance user experience
- Deliver relevant advertising
This includes tools such as Google Analytics and Google Ads.
We use a cookie consent management tool on our Website. You can update your cookie preferences at any time by clicking the cookie settings icon at the bottom of any page.
Our Website does not currently respond to "Do Not Track" (DNT) browser signals.
For a full breakdown of the cookies we use and how to opt out, please review our Cookie Policy.
8. How We Share Information
We do not sell or share personal information for marketing or advertising purposes.
We may share information with:
- Property owners (as necessary for leasing and management)
- Service providers (e.g., AppFolio, screening companies, IT providers)
- Legal authorities when required by law
9. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
Right to Know
Request information about:
- Categories of personal information collected
- Sources of that information
- Business purposes for collection
- Categories of third parties we share information with
Right to Delete
Request deletion of your personal information, subject to legal exceptions.
Right to Correct
Request correction of inaccurate personal information.
Right to Limit Use of Sensitive Information
We only use sensitive information as necessary to provide services.
Right to Opt-Out
We do not sell or share personal information as defined under California law.
Right to Non-Discrimination
You will not be discriminated against for exercising your rights.
10. How to Exercise Your Rights
To submit a request:
📧 Email: [email protected]
📞 Phone: 951-328-9090
We may verify your identity before processing requests.
11. Data Retention
We retain personal information only as long as necessary to:
- Provide services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
12. Data Security
We implement reasonable safeguards including:
- Encryption (TLS)
- Secure hosting environments
- Access controls
However, no system is completely secure.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
14. Children’s Privacy
Our services are not intended for individuals under 18. We do not knowingly collect personal information from minors.
15. Business Transfers
If our business is involved in a merger, acquisition, or sale, personal information may be transferred.
16. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date.
17. Contact Us
1st Rate Rentals and Real Estate, Inc.
📞 951-328-9090